Our Philosophy

As one of America's leading healthcare savings providers, Free For All Incorporated has advised clients that exemplify a genuine interest in offering the highest quality, most cost-effective products and services with efficacy and integrity.

Free For All Incorporated is the definitive resource for the underinsured and non-insured. Our objective is to provide an array of unique, unsurpassed products and services at an extremely affordable price to our members. We strive to earn and retain the trust and respect of our clients by providing the highest level of prompt, effective and courteous service.

Founder and CEO

26 Years of broad based health care industry experience

Gerard Ferro is a Founder & CEO, Inc. 500 Executive, inventor, author, and entrepreneur who is recognized nationally for expertise in healthcare, healthcare technology and pharmaceutical plan management.

Founder, Chairman & CEO SUNRx, Inc. until late 2007
  • Starting as client Advocates in 2001 and auditing PBM's, SUNRx quickly realized a solution based upon Integrity, full disclosure and 100% pass through of all rebates and market share allowance was desperately needed in the marketplace.
  • SUNRx created the FIRST transparent pricing model in the industry, offering retail and mail order programs options.
  • The SUNRx transparent model assures significant reductions in Client's current prescription plan costs. Minimum Client savings have been 10% and as high as 24%.
  • Created industry revolutionizing Point-of-Sale technology.
  • SUNRx experienced growth exceeding 2000% since 2003.

The value proposition for SUNRx, combined with the high level of customer service offered fueled its growth allowing it to achieve the following awards:
  • Three time winner on the Inc. 500 list including a #5 ranking in 2006 Inc. 500, a list of the nation's fastest-growing private companies.
  • The Philadelphia Business Journal and the Center for Innovation and Entrepreneurship at Rowan University ranked SUNRx as a three time winner, including two top ten finishes and a #1 spot.
  • Two top ten finishes including a #1 spot on the South Jersey 25, a list of the fastest-growing companies in Southern New Jersey.
  • Three consecutive top 20 finishes on Entrepreneur PricewaterhouseCoopers Hot 100 including a #3 ranking in 2006.
  • Two top ten finishes, including a #1 spot on the Philadelphia 100.

Founder, President and CEO of SIMCARE and two subsidiaries; Professional Administrative Services & Benefit Specialist Inc.
  • First Third Party Administrator (TPA) to deploy imaging technology and artificial intelligence in claims administration.
  • The software provided a significant claims processing increase over industry norms of 40 claims per examiner a day to well over 300 transactions a day. The sophistication of the systems 650 edit checks on every line item allowed claim accuracy to improve 28% over any other competing product.
  • Developed the largest physician and hospital network in Southern/Central New Jersey with a reciprocal license for access to Pennsylvania physicians and hospital.
  • Served on the GLOBAL EXCESS Reinsurance TPA Advisory Board.
  • Three time recipient of the Pennsylvania General Agent and Managers Association General Manager of the Year Award.
  • Two time recipient of the Philadelphia Association of Life Underwriters, Norman Rowley Award.
  • Recipient of the Re-insurers' Most Advanced Technology and TPA of the year awards.
  • Named in Top 10 of Who's Who in Insurance.
  • Sold to Blue Cross/Blue Shield in 1996.

Expert witness for the FBI, DOL and local authorities
  • Was involved and assisted authorities auditing Third Party Payers and assisting in fraud detection programs.
  • Provided expert testimony at a Senate Sub-Committee meeting on Pharmacy Benefit Management (PBM) Fraud and practices.

Speaking Engagements & Interviews:
  • Executive Leaders Radio Program WWDB
  • The Growth Strategist(tm) & The Growth Strategist(tm) Where are they now?
  • VoiceAmerica(R) Business Channel (www.business.voiceamerica.com).
  • American Alliance Conventions 2003, 2004, 2005
  • Pennsylvania Buyers Coalition
  • Interviews; Wall Street Journal, Fox News, Channel 6 News, Entrepreneur Magazine, Inc. Magazine, Courier Post, Inquirer, Philadelphia Business Journal

Testimonials

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Click here to send your testimonial.

“I just wanted to let you know that my customer went to Target, and got his medication and was thrilled. It worked just well! I do appreciate all the work you have done to keep my customer happy!”

Marty

“Just to let you know that I'm pleased to be interacting with your Marketing Coordinator, as she is conscientious, caring, capable, and corporately correct. She is a pleasure to communicate with and is responsive with alacrity. It's reassuring to know and have her aboard.”

Roger

“Having the materials and customer service line in Spanish is a great feature! Many of our members feel more comfortable using your program knowing they can fully understand the process.”

Daniel

“Free For All Incorporated provides our company with personal and comprehensive service. Having the ability to interact and address the concerns of our Spanish speaking employees is an invaluable asset. Their expertise allows for immediate solutions, as well as the attention that means so much to our employees.”

Jose